Ever since my previous affiliate marketing tracking platform encountered issues with Facebook, I have received a number of emails asking my recommendations on the next best tracker to use for campaigns.
After split testing multiple trackers in the market, I decided to write a post on the tracker that I am actively using and the reasons behind it. No, I am not going to make a comparison on the various trackers nor will I criticise them. Instead, I’ll just tell you why this particular tracker has got my attention and received much love from me and my team in the first week of using it.
For those who are wondering, this is not a paid review. Instead, it is what I found useful as an affiliate marketer, in terms of features, value, and usability, and I wanna share it with all of you. The name of the tracking I am talking about is Binom.
My top 10 reasons why:
1. Dummy Proof Installation
Binom’s affiliate marketing tracking platform has launched a 1 Click Install of the tracker and its dummy proof 😀. Doesn’t matter if you are tech savvy or not, even your neighbour’s cat can get it installed easily. Oh did I mention, in case you need help, just hit up their support and they will help you to install the tracker and the environment on your server for free, and within 20 mins. How cool is that!
2. Landing Page Protect (LP Protect)
Brilliant security feature added by the Binom team. Prior to this feature, I had to manually insert a code and additional redirects in order to “blank” or even show a fake version of my real landing page to competitors.
We know competitors are always spying and I wouldn’t want my money page to get exposed that easily. Right now with this integrated feature, I no longer have to worry about this. All I need to do is put this LP Protect script on my landing page and it will show a blank page to whoever tries to access my money page URL directly.
Same goes for your affiliate network. Worry that they can see your referral URL and pass the intel to other affiliates (when you’re not using double meta refresh)? Don’t worry, with this option enabled even your affiliate manager can’t see a single thing when they try to access your money page URL directly.
3. User roles and permissions
This one is gold, especially if you have multiple users working with you. You can now assign roles and permissions to your finance team, media buyer, or other marketers in your team.
You select what access to data each of the users have and who gets to modify or see the critical stuff.
As for myself, I have a team of media buyers and it is really easy to evaluate their performance and also calculate their commission – BIG TIME SAVER! So for those of you who manage a team of media buyers – this is the feature you need in an affiliate marketing tracking platform!
Oh did I also mention that your media buyers can only view the stats of the campaigns which are handled by them? 🙂
4. Grouping feature
This is an essential feature and happy to finally see Binom understands what an affiliate marketer needs and contains the right variables on this grouping feature.
You can group your campaign according to the variables you want to see. This is VERY helpful for you to identify if a particular combination is generating you money $$$. For example, if you have multiple adsets on FB and each adset has multiple ads, with the grouping feature you can break them down with ease and identify which ad in which adset is a winner. Or, you want to know if a particular landing page is working better with a certain operating system… the combinations that you can come up with is endless!
5. Campaign documentation
For those who know me, I like effective and concise communication in all my campaigns. Like the image suggests, this tracker has a “note” section under its campaign setting, where it allows me to document the campaign as if I was keeping a journal. This is extremely good when you are working with teams. Everyone will be aware of the steps taken in a campaign and when the last “campaign optimization” was done.
Tip: Add your KPIs for the campaign, performance flowchart and anything that would help you hit your goals.
6. No-Redirection Tracking Code & Easy Integration with Cloaker
If you are aware of the latest Facebook and Google update, they no longer support redirection from the destination URL. Meaning if you have inserted https://abc.com as your destination URL, and if the URL gets redirected to https://def.com later, your ad account will most likely get disabled or your ads will be disapproved by FB/Google.
What is the solution to this?
This is where we need the LP Pixel. With LP Pixel you no longer have to use a redirection URL on tracking your campaign performance. Just send the traffic straight to your landing page and everything will be tracked.
If you’re using a cloaker, sometimes you’ll have difficulties in making it compatible with the tracker. Binom makes it extremely easy to integrate with any cloaker out there in the market, and has the Subids passed back from the traffic source to the tracker for analytic purposes. Unlike some other trackers it might need additional “customization” in the code for it to be compatible with certain cloaking methods – eg. PHP no redirect.
It took me days to figured out for other trackers but only minutes when I get on the Chat support of Binom.
The developers at Binom have also added an error reporting system that constantly monitors other issues. This function has a direct influence on ROI. Marketers and advertisers get regular updates regarding their campaigns. The tracker also monitors load at any given point which is an essential feature to running a smooth tracker. Another monitoring feature – domain monitoring – can save you a lot of money if you’re running on pop/redirect traffic Eg. If your domain has been flagged – you’ll know it first-hand instead of finding out later after $$$ has been spent on your traffic.
8. URL Customisation
You no longer have to worry about footprint on FB and Google. URL customisation allows you to simply change your URL path so that it is unique to you. A common issue, very likely to arise when too many users are using the same tracker.
If you are using spy tools – you’ll also know that they can categorise your campaign based on the tracking system that you use – this is due to your campaign URL. By having the ability to customise your campaign URL, you are also reducing the chance of your stuff getting scrapped and exposed by these spy tools. 😀
Also, standard parameters will work even after you change them, so all of your old links will work, even if you change something in URL Customization. (OMG such a sick feature! 💪)
Trackers contain all the data of an affiliate’s campaigns and data breaches or leaks can cost you the whole campaign. It doesn’t matter whether you’re doing $100/day or $100k/day!
This platform has implemented two-factor authorization to protect your credentials and critical data.
10. Customer support
Last but not least, this is the top reason why friends that I know chose to move to Binom. Now I didn’t trust their claim of “Godlike Support” (lol), but after testing them out personally (and being a painful customer) I agree with them. Their WORLD CLASS customer support got back to me in 2 minutes. I shot them questions on technical, integration related, and on usage, and they will get it solved within minutes!
With affiliate marketing tracking platforms which I have used in the past, I just lost count on the number of times I have waited and waited for a customer service agent to answer my questions or help solve an issue! Forget about waiting hours for an answer, these guys use Skype and the live chat for communication. And seriously… their customer service agents know their Sh*T! Try to chat with them and see for yourself 😉
Binom is a self-hosted tracking platform with some unique advantages for affiliate marketers. My team and I enjoyed our first couple of weeks testing it out and we are convinced this is our favorite tracker for now. With all the features mentioned above and a treasure trove of benefits, Binom is priced at merely $99/month. It’s a no-brainer deal. And if you are still not convinced, you have a free 14-day trial too. check out the live demo here and see these features in action.
Feedback your thoughts and let me know how your trial went. And I hope you like my post on the best affiliate marketing tracking platform.
Since this article was published, Binom has reached out to me and is more than happy to offer a special discount to the readers of my blog.
It’s such a good offer that you have no reason not to give this tracker a try!